Royal Enfield launches new and stylish Hunter 350. Prices start at Rs. 1.50 lakh

Hyderabad: Royal Enfield, a global leader in the mid-sized (250 cc – 750 cc) motorcycle segment, has launched the new and stylish Hunter 350, a unique blend of old-school meets new-age cool.

The new Hunter 350 brings together all the intense flavours of pure motorcycling in a tighter new geometry, with dollops of torque from the super refined J-series engine, Royal Enfield, the world’s oldest motorcycle brand in continuous production, said in a release.

The Hunter 350 is geared to deliver excellent maneuverability and sharp handling with its shorter wheelbase, 17' alloys, lighter weight and compact frame, making it purpose-built to navigate city streets.

The Hunter will be launched across key markets in the Asia Pacific before the end of this year, with Europe and the Americas following in during the first quarter of the next year.

Introduced in two distinct variants and eight striking colourways - Premium, stylish look and feel at an incredibly accessible price starting at INR 1,49,900 (ex-showroom Chennai) and THB MSRP 129900 (incl. VAT - Bangkok).

The Hunter is available for bookings in India from Sunday, and for test rides and retails starting August 10, 2022.

Engineered and designed for the urban hustle, the new Hunter 350 is a remixed roadster with the character of a Royal Enfield reimagined in a stylish, compact-yet-muscular geometry, that can tackle crowded city streets, suburban backroads and beyond, with aplomb, the release said.

As the motorcycling world shifts from the elaborate and complex to a functional and simplistic one that’s high on design ingenuity and self-expression, Royal Enfield tasked itself with building a big city motorcycle that fits perfectly into the planet’s coolest neighbourhoods – from Mumbai to Bangkok, New York to London.

Speaking about the inspiration behind the Hunter 350, Siddhartha Lal, Managing Director of Eicher Motors Ltd. said, "we are always looking to create newer experiences and newer formats of pure motorcycling for them. There were always a set of passionate motorcyclists that loved our brand, but did not find the right kind of attitude within our portfolio."

"The Hunter 350 is distinctly unique within the Royal Enfield line-up. Built on the award-winning 350cc J-series platform, combined with a highly flickable Harris Performance chassis, the Hunter delivers agility without fragility on city streets and sheer, grin-inducing pleasure on the open road," said Siddhartha.

Commenting on the launch of the Hunter 350, Royal Enfield CEO, B Govindarajan, said, “The Hunter 350 is an outcome of several years of insight gathering and consumer studies from across the world. Its shorter wheelbase, more compact geometry and lighter weight makes it very nimble and manoeuvrable within the urban context. We are very confident that this new reimagined roadster will usher in a whole new set of global consumers into our world of pure motorcycling.”

A selection of three chic tank colour and graphics options on one edition, and the top of the range edition, finished with a choice of three of the most distinctive and disruptive petrol tank designs ever to adorn a Royal Enfield. It is also compatible with Royal Enfield's acclaimed Tripper TBT navigation which is available to order as a Genuine Motorcycle Accessory.

All Hunter editions feature uncluttered handlebar controls, their rotary power and lighting switches giving a gentle nod to the past, and are fitted with a USB charging port.

Mark Wells, Royal Enfield’s Chief of Design, said, "the Hunter gives me a carefree feeling – of being young, jumping on my bike and whizzing off to meet up with mates."

The Hunter was conceived and developed by the talented designers and engineers at Royal Enfield’s two state-of-the-art technology centres, in India and the UK, and renowned chassis experts, Harris Performance.

The Hunter is powered by the modern, globally acclaimed 349cc air-oil cooled single cylinder J-series engine, recently launched on the Meteor and Classic 350. (UNI)