Tata Motors commences production of the new Safari
Thursday, 14 January 2021 (14:11 IST)
Kolkata:Tata Motors, India’s leading automotive brand, on Thursday formally unveiled the new avatar of the iconic Tata Safari, which is a potent combination of power and elegant sophistication.
In a flag-off ceremony held today, the first Safari in its full glory rolled out of the line from
the plant in Pune. While the Safari makes its way to the showrooms, leveraging the power
of digital, Tata Motors has also launched the Tata Safari Imaginator suite, power packed with interactive features using Augmented Reality (AR), for customers to explore the Safari virtually
at their preferred location including their living room!
The award winning Impact 2.0 design language of the new Safari readily tells its all-purpose nature. The Safari’s unique and domineering stance has been enhanced in the new avatar and
key areas like the elegant grille, the unmistakable stepped roof and the imposing tailgate have
been given ultra - premium finishes.
Sculpted impeccably with an uncompromised strong stance, imposing wheel arches and a careful accenting of chrome gives the new Safari a jewel-like appearance. The interior of the Safari takes the premium element even higher, with the rich Oyster White interior theme, paired with Ash Wood dashboard. It is specially designed and developed for the socially active, fun loving customer group, who seek unique experiences and adventure.
Unveiling the first official look of the new Tata Safari, Guenter Butschek, CEO & MD, Tata
Motors said, “The Safari is our flagship offering to connect the aspirations of the discerning and evolved Indian customer. It had introduced India to the SUV lifestyle and in its new avatar, will
carry forward this rich idea to build further its legacy.
The new Tata Safari is ideal for families and groups with a multifaceted lifestyle, who prefer to drive together for work or leisure, as it offers an unmatchable combo of an exceptionally strong lineage, robust build quality, premium finishes and the 4Ps of Power, Performance, Presence and Prestige to ‘Reclaim Your Life’. We look forward to making the Safari rule the Indian roads once again.”
The new Safari has evolved to satisfy the new age SUV customers, who demand arresting
design, unparalleled versatility, plush and comfortable interiors, outstanding performance for a modern, multifaceted lifestyle. Customers can now get close with the new Safari by remotely accessing the Tata Safari Imaginator suite. Simply by using their handsets, they can take a walk around the new Safari or choose to step inside it for a fully immersive experience, in their
preferred environment for a real-life like feel.Tata Motors will open bookings of the Safari soon.
