Actors Harsh Varrdhan Kapoor and Khushi Kapoor have been nominated as the newest Faces of the Brand in India by Converse, an iconic lifestyle brand with more than 115 years of heritage.
As Converse is all set for the inauguration of its much-anticipated first store in the country at Linking Road, Mumbai, the two actors bring their energy to the brand, highlighting Converse’s spirit of creativity and expressing oneself authentically.
A veritable sneaker head and a long-time Converse loyalist himself, Harsh Varrdhan Kapoor perfectly embodies the brand’s core ideology of self-expression. His experimental sartorial game pushes the boundaries of fashion and is often elevated by a pair of cool kicks as he effortlessly mirrors the brand's celebration of originality.
Meanwhile, Khushi Kapoor, who brings a striking sense of individuality through her fashion choices, often steers away from conventional and formulaic styles to establish a voice of her own, be it on the red carpet or at the cinema.With a loyal fan following and a pulse on what’s cool, Khushi’s dynamic personality aligns with Converse’s intention of capturing the zeitgeist.
This association underscores the brand’s commitment to inspiring new generations to embrace their authentic selves ahead of the unveiling of its first store at Linking Road, Mumbai, where Converse will open its doors to an all-new shopping experience and a fresh chapter in India’s thriving sneaker culture.
Converse is an iconic lifestyle brand with more than 115 years of heritage, born in sport and adopted by culture.Converse provokes and enables those independent enough not to follow, to challenge convention and defy conformity.(UNI)
