Bollywood superstar Amitabh Bachchan has remarked that "Kaun Banega Crorepati" (KBC) has always eptomised a celebration of knowledge and the intrinsic self-esteem it cultivates in aspirants who dare to dream beyond their circumstances.Returning with its 17th season, KBC will once grace television screens from August 11, airing Monday through Friday at 9 pm. Bachchan, synonymous with the show's legacy, will return as host, continuing his long-standing association with the programme that has become a national phenomenon.
KBC has launched a new inspirational campaign for Season 17 titled "Jahan Akal Hai, Wahan Akad Hai"(Where there is wisdom, there is pride) and the campaign is directed by Vikas Bahl.Bachchan said, “'Kaun Banega Crorepati' has always stood as a celebration of knowledge and the quiet pride that comes with it. This year’s campaign, ‘Jahan Akal Hai, Wahan Akad Hai’, captures that sentiment beautifully and encourages people to take pride in their intellect and to walk tall with the confidence that comes from truly knowing".
Talking about the same, Bahl shared, “'KBC' has always been more than a quiz show, it’s a window into India’s changing mindset. India today is ready to shine because knowledge gives them courage, confidence, and that earned sense of pride. And when you have that kind of akal, a bit of akad or the swag that comes with it is only natural. It’s not arrogance, but the belief that ‘Main bhi kar sakta hoon’ (I too can do it)". (UNI)
