The partnership has formed as a result of the seamless alignment of Sonu’s image and body of work with the brand’s philosophy.
Sonu will feature in Sparsh’s first national campaign that delivers a strong, positive, and hopeful message to the people of India.
In this role, Sonu will take centre stage in the brand’s promotional and marketing activities.
Commenting on the association, Sanjeev Sehgal, Founder and MD of Sparsh, said, “We are very excited to partner with Sonu Sood as the face of Sparsh. Sonu’s multifaceted talent and dedication towards his craft and social causes continue to solidify his status as a superstar.”
Commenting on the collaboration, actor Sonu Sood said, “This partnership is an extension of my dedication and love for my country. I’ve always recognised and supported made-in-India brands. I’m thrilled to be affiliated with Sparsh CCTV cameras, providing the country with the finest products and ensuring everyone’s safety.”
Sparsh, a legacy brand that manufactured the first ever Made in India CCTV camera in 2008 and is now a key contributor to the country’s largest surveillance solutions across most critical sectors like railways, roadways, airports, homeland security, industry 4.0, 5G telecom, and defence, has indeed come a long way, according to a statement issued here on Monday. (UNI)
