Legislators of the BJP, in Maharashtra including Mangal Prabhat Lodha (Malabar Hill), who is also a minister of state, Atul Bhatkhalkar (Kandivli), Sunil Rane (Borivli), Parag Shah (Ghatkopar) have sponsored the tickets of thousands of their voters for watching the film in local cinema halls.
The Vishwa Hindu Parishad (VHP) and other Hindu outfits are also encouraging people to watch the film, which talks about the dangers of "love jihad" and terrorism.
Prithviraj Shetty, a Hindu activist, said: "We want everyone to see the film. It is not an issue confined to Kerala alone. We want to sensitise people to the issue of Islamic fundamentalism which is spreading across the country."