VOOT Kids partners with Karadi Tales to bring to life popular Indian Classics
Friday, 2 August 2019 (17:41 IST)
Mumbai: Do you remember the memories you made and the world you created when your grandma narrated those classic tales to you? Now imagine your kids enjoying the same traditional stories narrated in the magical voices of your favorite celebrities. VOOT Kids, the all-new entertainment and fun-learning app for kids from the house of Viacom18, is bringing to life this vast selection, partnering with the iconic Karadi Tales.
The recently launched VOOT Kids is all set to delight kids with these classics narrated in the enthralling voices of legends like Naseeruddin Shah, Gulzar, Usha Uthup, sporting stalwarts like Rahul Dravid and phenomenal actors like Vidya Balan, Javed Jaffery, R Madhavan, amongst others, through a diverse collection of audio stories, set in riveting soundscapes. The Karadi Tales collection on VOOT Kids that is live now will also include e-books and videos.
Introducing kids to various aspects of the Indian folklore, fables and culture, Karadi Tales with its bedtime stories, timeless tales of world’s greatest warriors and much more will provide an immersive story telling experience on VOOT Kids. With hundreds of stories and book narrations by the diverse repertoire of well-known celebrities, VOOT Kids is sure to enrich every child’s entertainment and learning experience.
Commenting on the partnership, Saugato Bhowmik, Business Head, VOOT Kids said “VOOT Kids endeavors to provide children with an immersive and holistic edutainment experience. With a wide array of content from Video, Audio stories, E-books, learning segments and more, the platform is set to become a key part of every child’s daily entertainment and fun learning journey. Audio stories is a magical segment, which will definitely fire up their imagination and allow every child to visualize a story in their own unique way.
He further added “Partnering with marquee content partners like Karadi tales, that bring to life culturally rich and relevant stories with morals and learnings, is sure to add significant value to every child’s entertainment need and cognitive skills.”
Narayan Parasuram, Creative Director, Karadi Tales added "The storytelling tradition in our country spans over 3000 years. This experience of storytelling involves not just the written word but visual imagery, vibrant narration, exciting sound and music textures. Karadi Tales has been involved in taking the joy of Indian folklore and storytelling for over 2 decades now. Karadi Tales audiobooks feature master storytellers from the Indian theatre and film world. The music and songs are based on the Indian classical music traditions and the visual imagery, on the phenomenal art traditions from across the Indian milieu.
Karadi Tales is thrilled to celebrate the sights and sounds of India with VOOT Kids, to take the joy of storytelling to children across our country."
Catering to the digitally native kids’ ecosystem, VOOT Kids is all set to redefine entertainment through a diverse and multi-genre content offering across Watch, Read, Listen and Learn segments. Ensuring early development of children between the age 03 to 06 years, the app has been curated to provide a fun learning experience with audio stories, e books, interactive learning and an array of Indian and International shows.
