Mercedes-Benz launches the suave and vibrant new GLA

Mumbai: The country’s largest luxury car maker Mercedes-Benz India today further strengthened its SUV segment with the launch of its luxurious compact SUV, the new GLA. After creating a mark for itself, the new GLA comes with an even more powerful appearance and host of new features.

The new GLA is progressive and sportier with expressive design and revamped safety features to match the high standards of Mercedes-Benz. With the new GLA, Mercedes-Benz India is offering a versatile range of products aimed at a young, successful and dynamic customer base, which increasingly prefers a Mercedes-Benz. The new GLA was launched by Michael Jopp, Vice-President, Sales & Marketing, Mercedes-Benz India in Mumbai today.

Speaking on the occasion, Michael Jopp said, “Ever since its launch, the GLA has won several hearts and minds and remains a key product in our portfolio. The GLA is an artful delineation of an urban SUV that fulfils the needs and desires of the avid adventurer who likes to arrive in style, wherever they go. Be it on daily tarmac or those weekend getaways, the GLA promises to enthral every emotion.

The GLA is positioned towards the new-generation customers who aspire to own a stylish and dynamic luxury SUV, which perfectly combines practicality with emotive driving experience. With the launch of the new GLA, we are confident of remaining the first choice for customers, who desire sporty designs, top-notch interiors coupled with class leading performance and uncompromised safety features.” 

Mr. Jopp further added, “The GLA has been an outright winner in its segment as it carved a special place for itself, since its inception in 2014. We have received overwhelming feedback from customers and enthusiasts across markets. This compact luxury SUV is designed keeping in mind the varied Indian road conditions and subsequent customer expectations.

It is by far one of our key volume sellers and we are confident that our customers will be bestowed by its unmatched beauty, capability and reliability. The top of the line GLA 220 d 4MATIC comes with permanent all-wheel drive system. All the four variants of the GLA will be locally produced in our state-of-the-art production facility in Chakan, Pune.”