Madhya Pradesh, the Heart of Incredible India, encapsulates a fusion of architectural splendours, pristine undiscovered destinations, and cultural richness. It stands as an all-encompassing destination, catering to the interests of both domestic and international tourists. The State boasts a wealth of Heritage, featuring numerous Monuments, Palaces, Fortresses, Stupas, diverse Wildlife, intricately carved Temples and picturesque Hill Stations.
In addition to UNESCO World Heritage Sites like the Khajuraho Group of Monuments, Sanchi Stupa and Rock Shelters of Bhimbetka, Madhya Pradesh is home to 10 remarkable National Parks, 25 captivating Wildlife Sanctuaries, and 6 enchanting Tiger Reserves. Upholding its commitment to conservation and claiming the highest tiger population, the State proudly holds the title of the 'Tiger State of India,' with Kuno National Park now serving as a new sanctuary for ‘Cheetahs’.
Madhya Pradesh has also emerged as a focal point for religious gatherings, housing two of the twelve Jyotirlingas – the Mahakaleshwar Temple in Ujjain and the Omkareshwar Temple in Mandhata. For enthusiasts of art, culture, and adventure, the State hosts major events such as Khajuraho Dance Festival, Jal Mahotsav, and Tansen Music Festival. These festivals draw millions of visitors annually who appreciate and participate in these cultural extravaganzas.
Simhastha, or Kumbh Mela, held in Ujjain every twelve years, a grand religious festival that attracts millions of devotees who come to seek spiritual solace and participate in sacred rituals. Adventure sports, caravan journeys, river cruise, sound and light shows, tribal life, Madhya Pradesh has everything for every travel thirsty soul.
Turning our attention to the rich traditional handicraft and handloom heritage of the state, we find renowned fabrics such as Chanderi, Maheshwari, Bagh, Nandana, and Batik Prints. Additionally, art forms like Papier Mache, Bell metal craft, Pithora and Gond paintings require no introduction, having earned global recognition as exquisite works of artistry. The culinary scene in MP, is equally enticing, with a delectable array of dishes such as Poha, Bhutte ka kees, Dal bati/bafla, and Malpua, Garadu, Gajak, Sev namkeen, and Bhopali Paan tantalize the taste buds of visitors and locals alike.
For those seeking to explore breath-taking landscapes, savour delicious cuisines, visit World Heritage Sites, and admire beautiful handlooms and handicrafts, Madhya Pradesh is the ideal destination to discover and experience unparalleled beauty. However, perhaps the best part about Madhya Pradesh is its accessibility—it is conveniently close to major tourist destinations from all over the country.
For investment facilitation and creation of tourism infrastructure through private investments, Madhya Pradesh Tourism Board, the nodal agency for tourism has launched attractive policies and schemes. Tourism department invites investors to invest in various tourism-related projects such as Way Side Amenities, Heritage Properties, Hotels, Resorts & Homestays/ Farmstays, Water Activities, Adventure & Film Tourism.
Madhya Pradesh tourism has consistently earned National and International acclaim, being recognized as the best State for comprehensive development of tourism, best wildlife destination, and the most film promotion friendly State. Noteworthy industry players such as ITC, Taj Group, Lalit, Radisson, Marriott, Lemon Tree, and Clarks have already established their presence in Madhya Pradesh.
Acknowledging Tourism as one of the rapidly growing global sectors and a pivotal focus for the industry, the upcoming "Invest Madhya Pradesh- Regional Industry Conclave- 2024" is set to take place on the 1st and 2nd of March 2024 in Ujjain. The Government of Madhya Pradesh is extending invitations to major hoteliers, filmmakers, and tourism industry to participate in the sectoral session titled "Focus on Religious Tourism," scheduled for March 2nd, 2024, from 10:00 AM to 11:00 AM at the Government Engineering College Ground, Ujjain.
Key policy support available for tourism sector
• Capital subsidy @15 % to 50 % on investment max. up to INR 100 Million.
• Special capital subsidy to Large, Mega and Ultra Mega Projects @ 30 %, Max. up to INR 9000 million in 4 Years.
• Special Incentive Scheme to set up Branded Hotel/ Resort / Heritage Hotel.
• Attractive Film Tourism Policy – Incentive for Film Making.
• Investor-friendly Water Tourism, Camping & Adventure Policy.
• Support and Incentives to Setup Way Side Amenities.
• Online bid process for allotment of Govt. Land and Heritage Buildings at suitable locations to Investors for 90 years on lease.
• The minimum reserved price is only INR 0.5 million per hectare in rural areas and INR 1 million per hectare in urban areas for land and Only INR 0.1 million for per heritage property.
• 1% lease rent per year of the premium amount.
• Land/ Heritage Property can be mortgaged to avail of loans.
• Direct allotment of Land to investors for Ultra mega project (investment INR 10,000 Million+) for 90 years lease.
