JioCinema broke all previous records as the concurrent viewership touched 2.2 Crore when CSK skipper Mahendra Singh Dhoni gave a glimpse of the good old days of thrilling finishes.
But Rajasthan Royals seamer Sandeep Sharma nailed a couple of perfect block-hole deliveries to earn a three-run victory for Rajasthan Royals over Chennai Super Kings in a close IPL encounter at the Chepauk on Wednesday. The nail-biting second innings garnered the highest viewership recorded ever in this season of the Indian Premier League.
The numbers for JioCinema are way bigger than what Disney+ Hotstar had when it had the streaming rights for IPL. The early matches on JioCinema are doing far better than the final encounters of the past on Disney+ Hotstar. In terms of engagement, JioCinema continues to set new benchmarks every day. The streaming app has been adding millions of new viewers for IPL on daily basis.
JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 550 crore. This followed a robust first weekend which amassed 147 crore views, yet another record for being the highest-ever opening weekend for the TATA IPL on digital. Additionally, JioCinema has registered highest ever number for any apps installed.
In terms of sponsorships and advertisers, JioCinema has been far ahead of TV rights holder for IPL. The streaming app has roped in 23 marquee sponsors for the tournament, along with most top brands in the country as advertisers. (UNI)
