Livinguard ropes in Sourav Ganguly as its brand ambassador

New Delhi: Livinguard AG, the Switzerland-based hygiene technology company, on Tuesday partnered with former Indian cricket team successful captain and present president of the BCCI Sourav Ganguly to be its brand ambassador for masks and gloves.

As a leader and role model in the world of cricket and beyond, Ganguly exemplifies the ethos of the Livinguard brand - to prioritize the protection of people and the planet.

Livinguard's revolutionary products have the ability to provide the ultimate protection and are available in three variants, the Street, Pro and Ultra, the masks are reusable for up to 6 months. The limited edition Sourav Ganguly masks treated with the Livinguard technology have been proven to destroy   >99.9 per cent of bacteria and viruses, including SARS-CoV- 2, the virus that causes COVID-19, Livinguard AG said in a statement issued here. 

By choosing the ultimate protection as he navigates this "new normal," the president of the Board of Control for Cricket in India (BCCI) paves the way for others to follow suit. This association with Livinguard AG reinforces "Dada's' commitment towards the safety and wellbeing of the entire country.

The announcement of Sourav Ganguly's association took place through a virtual press conference in the august presence of Mr. Sourav Ganguly, Mr. Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, Ms. Victoria Banaszak, Senior Vice President, Marketing, Livinguard AG and Mr. Ankit Mital, Director & Senior Vice President (Sales) at Livinguard, Asia. Through this association, Livinguard will also be launching a limited edition autographed Sourav Ganguly Street mask
.

The former India left-hand batsman said: "I am delighted to start the innings with Livinguard. Facemasks and gloves have become an extension of our daily attire. While doing my research on the right personal protection measures, I found that most face masks and gloves were either only preventive in nature or single-use. Livinguard face masks and gloves on the other hand, are not only preventive, but also protective.

Livinguard technology has been proven to destroy 99.9 per cent  bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19. Furthermore, they are reusable and washable up to 6 months, effectively replacing 210 single-use masks. This made my choice clear - Livinguard masks and gloves provide the ultimate protection to the user, safely and sustainably."

"At a time where we need to wear the right masks and gloves to protect ourselves during this "new normal", we must also remain conscious of the impact it has on our planet. My ethics completely match with Livinguard's vision and purpose. It is an honour to associate with a brand whose top priority is the safety and wellbeing not just of people but also the planet," the 48-year-old Ganguly added.

Mr. Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, stated, "When it comes to continuous disinfection, no other facemasks are created with the same care and intense R&D as we do at Livinguard. Ammonium, benzalkonium, chloride, silver: these are the toxic substances which masks available in the market commonly use and once it leaches, it can cause irreversible damage to our vital organs and the planet. "

"Livinguard's top priority is the safety and wellbeing of people and the planet. Livinguard masks are trusted because they rely on unique continuous disinfecting properties, which has been proven by some of the world's leading scientific institutions. Freie Universit?t Berlin and The Department of Environmental Science at the University of Arizona, scientifically confirm our technology's antiviral properties. These third- party researchers confirmed masks treated with Livinguard technology kills greater than 99.9% of SARS-CoV- 2, and many other common viruses. On behalf of the Livinguard AG family, I welcome Sourav for entrusting us with the special edition SG mask," Mr Swamy added. (UNI)