Commenting on the competitive pricing strategy of the Harrier.ev, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “With Harrier.ev we intend to unleash the true potential of an SUV – delivering unparalleled supercar like performance, go-anywhere off-road capability, and indulgent technology with luxurious comfort. What makes the Harrier.ev truly remarkable is that it offers all this at price parity with ICE-powered vehicles—while surpassing them in performance, capability, technology, and safety.