ELSA Corp ropes in Ajinkya Rahane as brand ambassador

New Delhi:The global Edu-tech company ELSA Corp (English Language Speech Assistant Corporation), India on Wednesday roped Indian test team vice-captain Ajinkya Rahane as its brand ambassador for India, Middle East, ANZ & SAARC. The announcement was made through a web conference in the presence of Ajinkya Rahane along with Manit Parikh, Country Head - India, ELSA Corp.

Rahane will be endorsing the brand's mobile application, which uses speech recognition technology and artificial intelligence (AI) to help language learners improve their English pronunciation.

Talking about the association, Rahane said, ''Communication on the field is very vital in the sport of cricket and playing the sport at a professional, international level, we need to be equipped to communicate effectively with colleagues, fans and media. Since English is a language commonly used in international cricket circles, it becomes very useful to be able to understand and speak the language.''

''ELSA is a great communication tool that equips individuals by helping them learn the right pronunciation of words. I have used the app for a while now and I believe it can be a great resource to many who have not learnt English as their first language," he added. 

Commenting on the announcement Manit Parikh, Country Head - India, ELSA Corp said, ''Ajinkya Rahane is a self-made man and is revered to be one of the most influential cricketers of our times. He is the perfect example of an individual who has worked hard not only on his core craft, but also on his personality, his confidence and how he carries himself on the field and off the ground.''

At ELSA,we have created an ecosystem of learning where individuals can master spoken English and become confident speakers, thereby helping them excel in the field of their choice. Ajinkya is the perfect embodiment of the 'ELSA way of life' and therefore he is the best fit. We are looking forward to a great partnership with him,'' he added.

ELSA Speak is an AI powered app aimed at estimated 1.5 billion language learners in the world to learn to speak English more fluently. It is used by BPO/KPO, hospitality, aviation, retail, banking, call centres, schools, colleges, vocational training institutions and more in India and internationally.

ELSA Speak is the first startup in Asia to be funded by Google's Gradient Ventures. In the midst of Covid-19, ELSA announced a subscription grant worth Rs 56 crores for students in India.(UNI)